Media News Category

YouTube for the hearing impaired

Google’s user-generated video website, YouTube, will make available automatic speech recognition captioning for its video selection.
This new service could be revolutionary since it will open up a huge share of its content to people who are hearing-impaired, and will also lead to creating a network of videos that could be subtitled between many languages.
comScore’s January [...]

State of the Internet: The Net in Everyday Life

Below is a great piece of work produced by Jesse Thomas with all kinds of internet stats collected from several sources and put together into this dynamic video.
Besides the mind-boggling figures from social media networks such as Twitter and Facebook, other remarkable numbers in the video include:
* 1.73 billion Internet users worldwide as of September [...]

Google intolerant to Chinese limitations

How far will Google’s non-complying attitude towards the next world’s super power take them?
Currently, Google is actually threatening to pull out of China and stop censoring its search results which could actually end up closing operations as a result. The Head of the Human Right’s Watch, Arvind Ganesan declared that this is the first time [...]

What’s in store for 2010?

Welcome back everyone!
We’ve been hearing theories back and forth as to what will happen in the digital marketing industry during this fresh, new year. One important fact to keep in mind and as Advertising Age narrows it down for us is: the basic rules of brand building are just as important for innovations in the [...]

Let’s all turn (RED) for the World AIDS Day

(RED)™ is a simple idea that transforms our collective power as shoppers into a financial force that helps those affected by HIV in Africa. To date, $140 million has been generated and 4 million people have been helped through Global Fund programs that (RED) supports. When you choose to buy products from (RED) partner companies [...]

Internet nominated for the Nobel Peace Prize 2010

For the past few days it’s been rumored that Wired Italy is nominating the Internet as a candidate for the Nobel Peace Prize for 2010.
Ninja Marketing tells us it’s not a rumor, it’s a fact.
Tonight, the official presentation of this nomination will be held at the Teatro Piccolo in Milan during the Science for Peace [...]

Consumers willing to pay for newspaper content?

Lately, there’s been great debate with regard to users having to pay for online content that was once free to them.
However, as newspapers struggle to attract print advertising in the economic downturn some are still strongly considering charging for online content.
Opinions vary in that some readers declare they’d be willing to pay only if they’re [...]

IAB Forum 2009 and Internet’s role in the Italian landscape

Today was the opening day of the long-awaited digital marketing event in Milan, IAB Forum 2009 at the Milano Convention Center (MIC) which we couldn’t possibly miss, of course.
I couldn’t help but to realize the selection of main sponsors who lined up for this year’s event. There was Banzai, Dada, Master Advertising, Triboo and Microsoft [...]

Google’s music service to beat Apple’s iTunes?

(image credit: siliconrepublic.com)

It seems Google is deviating its attention from YouTube and is finding more ways to monetize through its own search site, yet again.
But its seems the search giant is not alone in the development of new strategies to generate online revenue; MySpace and Facebook are also coming up with their very own plans [...]

Google Wave invites still in demand despite eBay or Twitter

Since the very last days of September, Google Wave had clearly announced the four ways in which people could get their hands on the real-time communication platform. These were:
1. You signed up early on for a Google Wave account, which could be done through a request form Google had put up not long after the [...]