Today, Facebook takes nearly 60% of all social media market share in the U.S., according to the latest Experian Hitwise report.
Year over year, Facebook visits nearly tripled increasing from 19.94% in September 2008 to 58.59% the following year. During the same period, visits to MySpace have reduced by half while Twitter realized a 1170% [...]
Consumers exposed to a brand’s influenced social media and paid search programs are 2.8 times more likely to search for that brand’s products compared to user’s who only saw paid search.
The new study produced by comScore, GroupM Search & M80, ‘The Influenced: Social Media, Search and the Interplay of Consideration and Consumption’ discusses the interconnection [...]
Is the digital advertising industry picking up as we approach 2010?
According to the Group M, internet advertising will grow by double-digit increases next year. Data shows us that time spent by users on Facebook, Twitter, and MySpace increased more than seven-fold…from 1.7 billion total minutes in 2007 to nearly 14 billion minutes in 2008.
Sorrell came [...]
McKinsey just published the results of a survey on how companies are benefiting from Web 2.0, activities which they have been monitoring over the past three years.
The survey that was put together focusing mainly on highlighting whether businesses are benefiting from their investments in the Web or not and so far results have shown to [...]
There’s been an accelerated shift from traditional to interactive marketing, where brands have had to rethink their communication strategies and change their approaches in order to follow their audience’s migration to new channels.
While most traditional channels have undergone and are still undergoing a spend slowdown, brands are shifting their marketing budgets and betting more on [...]
One of marketing’s most powerful trends today is interactive marketing. This kind of interactive advertising not only allows consumers and prospects to actively participate in your marketing scheme, but with a strong interactive marketing strategy, you can significantly boost the effectiveness of your campaign and gain valuable selling time.
As a result, an increasing number of [...]
On a previous post we discussed about the importance of friend’s opinions when it comes to the decision-making process prior to buying a product.
The latest research from Nielsen together with the World Federation of Advertisers (WFA) reveals some insightful information about what consumers’ perception and appreciation of advertising is, across both traditional and non-traditional channels.
According [...]
“We all feared a coming apocalypse, the end of the world. But this didn’t happen and never will. We are facing a very deep recession, one that’s worse in America more than any other part of the world, but the worst has already happened”.
This was Martin Sorrell’s, one of 100 most powerful executives in the [...]
Only a month and a few days after its big debut in the world of search, Microsoft’s new search engine, Bing, is still going strong.
According to the data firm StatCounter, Bing, which was launched on June 3rd, took 8.23% of U.S. Web searches in June, up from 7.81% for Microsoft search just prior to its [...]
It’s like the first time you were asked to put in your credit card number on one of those e-commerce websites like eBay. Really? What if…?
The same is true for social media for example. It’ll take a while before everyone starts adopting it, not many people are used to the idea yet, whether it’s joining [...]
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