Online advertising investments keep on growing
Looking at advertising investment in 2007, figures from TNS Media Intelligence are quite explicit. As you can see from the chart below, while interactive advertising marked a growth at a rate of 15.9% in 2007, other traditional media put a stop on advertising investment, leading to (TV, newspaper and radio) negative percentages from 2006 [...]
Posted in Marketing Analysis on March 27th, 2008
Great info - keep up the great work.