It’s like the first time you were asked to put in your credit card number on one of those e-commerce websites like eBay. Really? What if…?
The same is true for social media for example. It’ll take a while before everyone starts adopting it, not many people are used to the idea yet, whether it’s joining [...]
Internet is changing the way companies communicate in the pursuit of brand building and commerce particularly since it’s become a rapidly emerging topic with continually evolving strategies and marketing tactics such as online PR, SEM/SEO,corporate blogging, social marketing, microblogging etc.
Marketers need to determine what really works for them, and equally important, save time and needless [...]
As pointed out on one of our previous posts, 77 attended BBC’s presentation of the European Media & Marketing Survey which highlighted, not only the facts and figures regarding BBC’s European viewership and reach, but also looked into BBC’s online audience, the digital tendencies and the power of online influentials.
Along the same lines, the survey [...]
Thanks to Blei Spa, the leader representative agency for advertising in foreign media, today we were able to attend BBC’s European Media & Marketing presentation which took place at the Four Seasons in Milan this morning.
EMS is the biggest survey of Europe’s affluent and influential. It contains breadth of media and marketing data. The survey [...]
The new IPSOS Marketing and Media survey presented by MediaPost provides a certain breather for the new media industry as it reviews some specifics on what the online ad spending budget allocation looks like for 2009.
According to Martin Sorrell, WPP’s CEO and advertising guru, in an recent interview for one of Italy’s most read journals, [...]
The digital world has been measured.
The global online audience has surpassed the one billion mark, according to comScore.
“It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third [...]
Nielsen Media Research recently delivered a report revealing how global ad spend in some of the countries covered in the study managed to stand firm despite the global crisis.
Statistics show an increase in the global advertising market of nearly 3% versus the same period last year. In Asia Pacific, growth was mostly driven by China, [...]
This guest post was written by: Manuela Tangredi
The recent financial crisis is rapidly expanding to real economy causing a decline in consumption and production growth and thus a cut-down in advertising budgets is to be expected.
On the contrary this week, eMarketer, a market research firm, predicted that in America online advertising will continue to expand [...]
Internet advertising might become an island of stability in the midst of the world financial crisis. According to Barclay’s analysts, U.S. advertising revenue is forecasted to fall in 2009, with declines in most media but hitting newspapers and magazines the hardest.
Newspaper ad revenue is estimated to fall by 12% in 2009, while magazine ad revenue [...]
In America people don’t seem to keep away from their TVs, mobiles and the Internet.
According to a Nielsen research, as of 3Q 2008, the average American spends 27 hours a month surfing the Web, 3 hours a month watching mobile videos and 142 a month of pure TV.
Would you say this might have anything to [...]
Get the latest news, insight & comments
from the 77Lab delivered to your mailbox.
Our fast-track new media training program for top business & marketing graduates.
Bookmarked 2 links
Bookmarked 2 links
77Lab is proudly licenced under a Creative Commons Licence.
Such projects as twitter and facebook are giving world its rythm