Marketing Analysis Category

88% of brands rate social media very important to business

New figures from the Internet Advertising Bureau’s Social Media Council revealed that 88% of UK brands rated social media as important to their business.

The study also shows that advertisers are planning to allocate between 6 and 20% of their digital marketing budgets to social media this year, compared to just 14% in the previous year.
The [...]

Marketers looking to engage more on social media and obtain measurable results

Though many marketers may still be going through the adaptation curve and slowly beginning to shift some of their marketing efforts to leverage social media tools and networks, other senior marketers- 81% – according to a new research from the Society of Digital Agencies, are expecting an increase in digital marketing projects.
45.4% of respondents worldwide [...]

Key numbers for the Italian Internet market 2008-2009

In 2008, the scenario that Nielsen painted for us with regards to the Internet industry in Italy was one which emphasized on the explosive phenomenon of communities, social networks, forums and blogs.
This past December, the results provided by the media research company were characterized instead by the continuing growth of online news, gaming sites, gambling [...]

How green are you really?

To decipher the myth behind a company’s level of greenness and whether green marketing proofs to be efficient or not, Environmental Leader and MediaBuyerPlanner partnered to study Green Marketing through the audiences of a number of industry publications to determine if it really works or if it’s just playing pretend.
Numbers from the report revealed that [...]

Social networks and search engines dominant vehicles for advertising in 2010

Not long after Bing’s launch back in May, a study by Chitika Research reported that its click-through rate (CTR) was 50% better than Google’s. Little has changed since that period. Similar results today report that the new search engine is beating both Google and Yahoo! on CTR rates.
Today, Bing’s CTR is 75% higher than Google’s.

Let’s [...]

Friending brands on social media

Today, consumers rely on social media sites as much as company websites for product information. They’re also seeking for a more personal online interaction with brands and perhaps establish a closer rapport with a company’s online brand representative.
A recent survey from Razorfish “FEED: Digital Brand Experience Survey”, polled US Internet users who have ever ‘friended’ [...]

Study reveals consumers react when they see brands mentioned on social media sites

A recent study by Performics of more than 3,000 consumers revealed that marketers who embrace the medium and communicate relevant messages in consumers’ language and on their terms could gain customers and grow sales.
In addition, the study also showed that nearly half (48%) of people who saw a brand mentioned on Twitter immediately went online [...]

Small businesses: online is where the growth is

According to a study by email marketing solutions company Campaigner, higher growth small businesses are spending more on marketing, and favoring online tools such as email marketing over traditional marketing vehicles.
Despite the economic climate and the challenges it has posed to businesses of all sectors and sizes, many small business owners are beginning to see [...]

Facebook dominant in the U.S. social media scene

Today, Facebook takes nearly 60% of all social media market share in the U.S., according to the latest Experian Hitwise report.
Year over year, Facebook visits nearly tripled increasing from 19.94% in September 2008 to 58.59% the following year. During the same period, visits to MySpace have reduced by half while Twitter realized a 1170% [...]

The correlation between paid search and social media

Consumers exposed to a brand’s influenced social media and paid search programs are 2.8 times more likely to search for that brand’s products compared to user’s who only saw paid search.
The new study produced by comScore, GroupM Search & M80, ‘The Influenced: Social Media, Search and the Interplay of Consideration and Consumption’ discusses the interconnection [...]