In continuation to our intervention in BusinessMedia24’s half-day roundtable session which touched mainly on e-Commerce and the shift in consumption from the offline to the online, here’s the full extract I recently received from Francesco Marino, Business Media’s Publisher, which has also been published on the May issue of Top Trade Informatica.
Text is in Italian, [...]
Yesterday, 77 was flattered to participate in a half-day roundtable session held at Il Sole 24 Ore’s publishing division, BusinessMedia 24, where we were invited by Francesco Marino, Business Media’s Publisher, as the only agency amongst a panel of participants which included Managing and General Directors of prominent companies such as Media World, Euronics, Esprinet [...]
Posted in e-Commerce on March 20th, 2009We can all agree that in time of adversity great ideas can come about and the online industry, as history shows us, can become quite innovative.
Advertising Age’s White Paper presents us with a complete study on recession-time case studies along with some of the most iconic online marketing campaigns that have succeeded during downturns from [...]
As Christmas draws near and everyone makes plans for their upcoming vacations, people are also looking into making their Holiday gifts and thoughts, unforgettable ones. Send a Thought, an online gifting service, brings boxes of thought for all occasions to the tip of your fingers.
Not only are we traversing a period where emails, the Internet, [...]
TiVo, the provider of technology and services for digital video and Amazon.com have set to introduce a ‘product purchase’ feature today that will bring the idea of home shopping to a different level and redefine the art of watching TV.
Starting now, both TiVo subscribers and Amazon customers will be able to shop for anything they [...]
Today Amazon.com announced the launch of its Video on Demand online store where users will be able to pick over an array of 40,000 movies and television programs right off the bat.
You choose, you order, it streams.
Clearly it’s a lot better than most internet video stores, won’t name call, which require you to chill in [...]
Consumers do still not all trust online shopping, reports
MSNBC.com. 77 alerts marketers that this report should shift the focus of advertising from e-commerce newbies to experienced online buyers. The report says that the people who are not shopping online yet, probably never will. E-Commerce will [...]
Posted in e-Commerce on September 8th, 2007
If your site supports e-commerce, this research gives a good overview of what customers want. Sterling Commerce and Deloitte found out what the key points are for customers that order products, whether that is online, via catalog or from a physical store. The most important results [...]
Posted in e-Commerce on August 29th, 2007
Spreading the marketing messages over various media remains important, according to recent
research by iProspect: it turns out that about two-thirds of online searches have been induced by an offline marketing message. What is more important, 39% of online searchers who are influenced by offline channels have [...]
Posted in e-Commerce on August 23rd, 2007
A service that eBay recently introduced to its customers now comes with advertising, Clickz reports. eBay users that bid on an object, can be notified by a phone call alert when the auction runs out, so they can place a final bid over the phone.
UnWired [...]
Posted in e-Commerce on August 3rd, 2007
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