Display Advertising Category

Tremor Media introduces Acudeo, its new Video Monetization Platform

Tremor Media, the leading online video advertising network has launched its next generation Video Monetization Platform, Acudeo. Tremor Media has become a handy tool for Web publishers that are ready to grow their business through online video and rich media banner advertising. This updated version has currently incorporated Google’s AdSense for Video into [...]

Google Brand Advertising

Whilst today the main objective of search engine marketing campaigns is still “direct response” (e.g: driving sales, subscriptions…), I am a great believer that the next big area for growth will be the deployment of branding campaigns.
Google must have realized this well before I did and they have been working on two main fronts:

Finding the [...]

Microsoft starts contextual advertising

Microsoft AdCenter has introduced a contextual advertising test model this week. 77 sticks with Google AdWords and Yahoo for now but welcomes competition in the contextual advertising world. The MS beta [...]

Marketing introduced on free Blog services

It was bound to happen at one time: Free blog services are putting advertising on the blogs they are hosting. Ilse in the Netherlands is one of the first to introduce this on the weblogs it hosted, up to now, completely for free on www.web-log.nl. They [...]

Gamers not hostile towards computer game featuring ads

The game Enemy Territory: Quake Wars which is soon to come out, will feature advertising messages to – as the developers claim – keep the cost of updates and support low. This is reported by Ars Technica The advertising will be non-intrusive and non-interactive, and will [...]

Google shows Bourne Ultimatum image advertisement in search page; own interest in mind

The search engine marketing world was shocked for a second when Search Engine Round Table discovered an image advertisement in the search results at Google: The Bourne Ultimatum is advertising on Google search with a still shot of the movie:

At 77 we don’t think this is a permanent change in their advertising methods. Google has [...]