New interesting figures about UK online display ad impressions from a new comScore study revealed that social networking sites account for 13.8 billion display ad impressions in August 2009, nearly 25% of all display ads viewed online.
Telecommunications was the most prominent industry in the list of categories of UK advertisers on social networking sites. Telefonica [...]
Thanks to Google’s recent decision of combining sales of display ads and text ads, it’s becoming easier for marketers to plot out their online marketing strategies.
Google, the online search giant, is trying to boost the appeal of its graphic ads and is enabling advertisers to better reach internet users in specific geographic areas at specific [...]
The objective of raising brand awareness is sometimes difficult to tabulate, however raising brand awareness will help increase consumer confidence which is key to the success of any brand wishing to have a spot in the online marketplace.
Studies have shown that running online display campaigns together with other online marketing activities will boost traffic and [...]
In an attempt to reach surfers who ignore banner ads or have a wider ‘blindspot’ than the rest of us, the Online Publishers Association has released new ad formats; XXL boxes that should, in theory, provide a greater branding impact than the usual banners.
Marketers, as we know, are always seeking for new and impactful ways [...]
As an effort to make it easier for small and medium businesses to bid on online display ads, Yahoo! has unveiled its new self-serve display ad solution, My Display Ads.
The platform is meant to send the message to marketers that display advertising isn’t just for the big companies, anymore. Yahoo! My Display Ads offers an [...]
Here are Microsoft’s latest predictions and highlights regarding the online’s current growth trends:
Almost 50% of Europeans now have an internet connection
9 hours per week spent on the web in 2008, up 27% from 2004 – more time than people spent reading print media, watching movies or playing video games
North South divide in Europe: Nordic countries [...]
Posted in Display Advertising on April 14th, 2009Yesterday afternoon 77 attended YouTube’s presentation for media agency partners and clients where the Mountain View super search giant Google discussed the myriad opportunities display advertising offers brands worldwide.
Francesca Mortari, Head of YouTube, expressed that brand’s main challenge relies on three different factors: finding the right target audience, sending relevant and effective communication, and understanding [...]
Google’s Adwords has released a display ad builder which not only facilitates people’s lives (making them a tad more fun) but it also helps reduce costs.
No need to hire designers anymore, the new feature enables advertisers to create, design and customize display ads easily and eventually drive traffic into your site. Steps are as follows: [...]
You wonder how to make your display advertising worthwhile- especially in times of crisis? We know advertisers and publishers are usually looking for the best way to improve the performance of display advertising campaigns so as to increase consumer engagement, CTR and conversions.
Recently, Weebly, the free web creation site, rolled out a new ad-serving platform [...]
One relevant factor for getting (potential) customer’s attention is knowing and anticipating their reactions. Advertisers know that there is nothing like an infallible ad. Every ad could be appealing for someone as it can also have the opposite effect on others. Women’s reactions are different from men’s reaction, as well as young people can react [...]
Posted in Display Advertising on July 4th, 2008
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