Display Advertising Category

Super-Sized ads to capture everyone’s attention

In an attempt to reach surfers who ignore banner ads or have a wider ‘blindspot’ than the rest of us, the Online Publishers Association has released new ad formats; XXL boxes that should, in theory, provide a greater branding impact than the usual banners.
Marketers, as we know, are always seeking for new and impactful ways [...]

Yahoo! launches My Display Ads for small and medium businesses

As an effort to make it easier for small and medium businesses to bid on online display ads, Yahoo! has unveiled its new self-serve display ad solution, My Display Ads.
The platform is meant to send the message to marketers that display advertising isn’t just for the big companies, anymore. Yahoo! My Display Ads offers an [...]

Europe Online: The three screens that will dominate according to Microsoft

Here are Microsoft’s latest predictions and highlights regarding the online’s current growth trends:

Almost 50% of Europeans now have an internet connection

9 hours per week spent on the web in 2008, up 27% from 2004 – more time than people spent reading print media, watching movies or playing video games

North South divide in Europe: Nordic countries [...]

YouTube advertising more efficient than ever

Yesterday afternoon 77 attended YouTube’s presentation for media agency partners and clients where the Mountain View super search giant Google discussed the myriad opportunities display advertising offers brands worldwide.
Francesca Mortari, Head of YouTube, expressed that brand’s main challenge relies on three different factors: finding the right target audience, sending relevant and effective communication, and understanding [...]

Google Display Ad Builder, be your own designer

Google’s Adwords has released a display ad builder which not only facilitates people’s lives (making them a tad more fun) but it also helps reduce costs.
No need to hire designers anymore, the new feature enables advertisers to create, design and customize display ads easily and eventually drive traffic into your site. Steps are as follows: [...]

SnapAds, the new display advertising platform that automatically optimizes your campaigns

You wonder how to make your display advertising worthwhile- especially in times of crisis? We know advertisers and publishers are usually looking for the best way to improve the performance of display advertising campaigns so as to increase consumer engagement, CTR and conversions.
Recently, Weebly, the free web creation site, rolled out a new ad-serving platform [...]

Pinpointing target audiences through 3D billboards

One relevant factor for getting (potential) customer’s attention is knowing and anticipating their reactions. Advertisers know that there is nothing like an infallible ad. Every ad could be appealing for someone as it can also have the opposite effect on others. Women’s reactions are different from men’s reaction, as well as young people can react [...]

Tremor Media introduces Acudeo, its new Video Monetization Platform

Tremor Media, the leading online video advertising network has launched its next generation Video Monetization Platform, Acudeo. Tremor Media has become a handy tool for Web publishers that are ready to grow their business through online video and rich media banner advertising. This updated version has currently incorporated Google’s AdSense for Video into [...]

Google Brand Advertising

Whilst today the main objective of search engine marketing campaigns is still “direct response” (e.g: driving sales, subscriptions…), I am a great believer that the next big area for growth will be the deployment of branding campaigns.
Google must have realized this well before I did and they have been working on two main fronts:

Finding the [...]

Microsoft starts contextual advertising

Microsoft AdCenter has introduced a contextual advertising test model this week. 77 sticks with Google AdWords and Yahoo for now but welcomes competition in the contextual advertising world. The MS beta [...]