Cool Stuff Category

Unlimited Creative Night: BootB brings brands and creatives together

BootB– the official online marketplace for creative services, is hosting a party in Milan next Wednesday, November 11th at the Hangar Bicocca in via Chiese, 2.
The Unlimited Creative Night– An event not to be missed!
Whether you’re a marketing guru, work in the advertising world or consider yourself a creative specialist– Register to this event ASAP!
Open [...]

Posted in Cool Stuff on November 6th, 2009

Augmented Reality coming to Android and iPhone

(image credit: psfk.com)

Good news for tourists in Paris who don’t speak French, who don’t have a map and need to find the nearest subway station to go back to the hotel. Just point the iPhone’s camera in front of you and digital information will start popping up on the street view, displaying directions to metro [...]

Posted in Cool Stuff on September 7th, 2009

Fare Business con Facebook by Luca Conti

Yay!  I’m super excited- I just got Luca Conti’s book ‘Fare Business con FACEBOOK’ delivered to the office today!
ta-daaa….

Congratulations Luca! Looking forward to reading your book and your insights on the king of all social media, Facebook.
For those interested, the newly released book is available in all bookstores across Italy.
Also, if you go on to [...]

Posted in Cool Stuff on July 23rd, 2009

Microsoft’s Xbox Project Natal: From gaming to PC

Imagine you are reading your favorite magazine on the web, and as you are about to turn the page with a lazy hand gesture, a big, annoying, full page advertisement featuring a famous movie star is smiling at you and whispering your name to get your attention.
The magazine is intelligent, and knows who your favorite [...]

Posted in Cool Stuff on July 17th, 2009

Web Trend Map 4.0 based on Tokyo Metro

In a digital society like ours such wonderful work can definitely be considered a masterpiece of the digital world.
Information Architects have done it again. They’ve launched the fourth version of their Web Trends map series in beta, displaying all the most prominent companies, products and trends of the Internet.
The Web Trend Map is a yearly [...]

Posted in Cool Stuff on April 8th, 2009

Cadie: Google’s April Fool day

Here I am, 7am at Linate Airport on my way to London…my first positive discovery Is that I can connect to the internet and pay the connection off my Skype account…something is moving and in the right direction…
Then I open my Safari and head to Google.it home page…and what do I find? A link to [...]

Posted in Cool Stuff on April 1st, 2009

77XMAS wishes and the 77Videos

Long time since I wrote my last post…time goes by too quickly but Carlo correctly told me that it would have been nice if I found the time to wish all the people that follow our blog a fantastic XMAS and holiday period.
Well here I am, on the 25th, waiting for RAI 1 to broadcast [...]

Posted in 77News, Cool Stuff, Social Marketing, Video Advertising, Video of the Week on December 25th, 2008

Happy Halloween! Big brands go trick or treating online

I just couldn’t resist going hunting for these.
Take a look at some of the Halloween logos and spooky themes wandering the Web…if you run into any other, share them with us! :-)

The Yahoo! logo you’ll have to see it live because they went all out with a cool animation showing funky, dead people pulling off [...]

Posted in Cool Stuff on October 31st, 2008

IKEA invites you to ‘Come into the Closet’

IKEA promotes its new campaign dubbed ‘Come into the Closet’ by welcoming users into their website which looks like a video but functions as an online catalogue at the same time.
The site is http://www.kominigarderoben.se/. Once in, you find yourself in a sort of open stage scenario displaying a repertoire of Ikea closet items together with [...]

Posted in Cool Stuff on October 2nd, 2008

New iPod brings thin back

Apple just presented a line of colorful, revamped iPods at a San Francisco press event, featuring the iPod Nano which underwent the most changes, followed by the iPod Touch, with just a thinner cut to it and finally, iTunes’ new version revealing a key intelligence system called Genius which recommends what to buy based on [...]

Posted in Cool Stuff on September 10th, 2008
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