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Name: m.barreto
Nickname: m.barreto
Member since: 2008-03-26 16:11:02
Website URL: http://lab.77agency.com/
About me:

User comments

Facebook Community Pages: beloved by users, despised by brand managers

April 6th, 2010 at 3:13 pm

@Avery: i agree. i like the watered-down concept.

@Harsh: yes, that’s the purpose of it, however, this new invention is creating even more confusion between Groups, Pages and now Communities…who’s to do what and how. Facebook definitely needs to get their act together and come up with clear policing for Communities. Snatching communities greater than 15,000 fans from admins is not the way to go about it…wouldn’t u say?

What works best for your business, Inbound or Outbound Marketing?

March 1st, 2010 at 7:20 pm

Hi Dave,
I totally agree, inbound is less intrusive by far. Outbound can sometimes be too ‘in your face’ and the results have proven to be less effective than the cost-efficient inbound marketing techniques.

Preliminary step to define your brand's social media strategy

February 18th, 2010 at 11:37 am

Glad you find the information useful, Claudia!
Good luck in your strategy and thanks for stopping by. :-)

Building Good Online Branding While Being Consistent

February 16th, 2010 at 11:18 am

Hi Dominiq,
thanks for stopping by!
Yes, I entirely agree. Strategies should be developed to cater a specific audience from a specific network. It’s like having a campaign tageted to a Spanish-speaking audience and using the exact same campaign with the literal translation in English to target the English-speaking crowd…it’s just not going to work. Community profiles are different,they have different customs,demographics,psychographics,etc.
Great point!

Social Media ROI: Socialnomics by Erik Qualman

December 1st, 2009 at 6:36 pm

Hi Erik,
Excellent work! it’s definitely worth a mention
thanks as always for all your useful insights..
Regards, Manuela

Social Networks around the World: Facebook and QQ at the top

September 25th, 2009 at 3:16 pm

Hi Isabel,
thanks so much for your comments . It’s actually great to have a genuine Brazilian give us a more reasonable explanation to the Orkut case.
It wasn’t our intention to offend anyone, and as the post said ‘There are different theories that explain why Brazilians select Orkut…’ and that’s how people have referred to them, as theories. To read more on this I invite you to check out http://www.searchenginejournal.com/why-brazil-loves-orkut/3082/
thanks for stopping by!

Why have a wiki for your business?

August 25th, 2009 at 11:36 am

Hi Michele,
thanks for the heads up, the Zanox Wiki is definitely a great example to follow! good going! I’m sure you’ve had great experiences from it. Thanks for visiting, Manuela.

Will social media eventually take over direct email?

August 24th, 2009 at 12:52 pm

Hi Payal,
thanks for your comments.
I agree with you, email marketing is definitely not an easy task as it may seem for some.
However, if done right, a well-crafted email campaign can be a very effective technique to bring in
new clients and really target the right market.
We do have a monthly newsletter that we send to our partners and clients– you can subscribe
to it through our 77Lab website, you will find the subscription request on the sidebar at the right.
Let us know what you think..
thanks for stopping by!

Social Media Monitoring; how to go about it and why

August 24th, 2009 at 12:44 pm

Mark,
Thanks for the heads up.

Social Media Monitoring; how to go about it and why

August 24th, 2009 at 12:43 pm

Sylvain,
hopefully brands and marketers will pick up on the importance of monitoring their brands
online as quickly as they picked up on the adoption of new marketing and communication channels..
thanks for stopping by!

Social Media Monitoring; how to go about it and why

August 24th, 2009 at 12:36 pm

Hi Warren,
Thank you very much! And yes, I agree, social media monitoring today is key.
Feel free to share any insights or information with us on the subject.
best regards,
Manuela

Social Media in the eyes of luxury brands

July 23rd, 2009 at 10:07 am

Hi J. Fishman,
yes, exactly, I’m a member of asmallworld and I’ve come to appreciate the variety of top tier brands that are leveraging such network to gain exposure…MontBlanc, Veuve Clicquot, Omega, Cartier…this only proves that, social media, if applied well, will do the job for any type of brand, the difference is on its implementation and effectiveness of the strategy.

New Facebook feature made for brands: Facebook Fan Box

July 16th, 2009 at 10:41 am

Yeap, good point Alberto
thanks for highlighting that!

Word of Mouth Marketing: How to get people to talk about you

July 3rd, 2009 at 9:18 am

Hi anatinge,
you can find some good examples here http://lab.77agency.com/viral-marketing/online-videos-causing-viral-buzz-1124/
The Cadbury’s Ad is a great example of an effective WOM/viral marketing campaign..Cadbury’s came up with this original and very funny concept that got people talking and generating major buzz, which eventually got them to share and forward the video to friends. Even amateurs reproduced they’re own version of the spot. All of the above led to massive news coverage which reached the entire Web population….this is word of mouth at it’s best.

Recommended tools for a better Twitter experience

July 1st, 2009 at 8:52 am

Gracias a Uds. el equipo de Ideateca por visitar nuestro blog y por ingeniar herramientas como FileSocial! saludos

Social Media in the Office: Yes or No

May 29th, 2009 at 10:50 am

Hi Georgia,
I agree with you 100% in that these can be distracting if done solely to kill time and mingle with friends.
However, there are various reasons why we consider social media or Web 2.0 tools useful in the workplace. One of the approaches is for communication purposes within an organization: helping to keep everyone up-to-date and well-informed about the latest developments and activites taking place. This also stimulates teamwork and collaborative learning. Another approach is that of building relationships and interacting with similar industry players, who like yourself, are looking for future business opportunities. Social networking serves as a great opportunity for individuals to market themselves or the company they work for.

The use of corporate videos to communicate your organization's strategies

May 26th, 2009 at 5:20 pm

hey joe,
we’ll be posting it as soon as Dimensione Danza gives us permission to do so..in the meantime, it’s only for internal purposes

BuddyPress: Social networking from your very own blog

May 7th, 2009 at 12:36 pm

hey Nick!
great to see in our neighborhood again :-)
I hope we get to see more of this as well, I believe it’s a great opportunity to increase the level of community engagement apart from many other benefits I’m sure this tool will be adding to our blogs!

77's message to earthquake victims

April 8th, 2009 at 11:56 am

yeah- I really didn’t think it was necessary to depict the obvious and gruesome images many of us have already seen time and time again..

Useful social networking tools to simplify online campaigns

April 8th, 2009 at 11:01 am

Hi Robert,
thanks for stopping by. Too bad you couldn’t access the site, just tried it, worked just fine…Just checked out Site-hype, you provide good info.