Posted by Manuela Barreto @ March 17th, 2010 in 77News
As you may have already heard, the Social Media World Forum in London closed its doors yesterday afternoon after two intensive days of conference and exhibition that covered the latest trends in brand engagement, brand building, online product awareness, monitoring online campaigns, all using social media, plus virtual currencies, social TV, cloud computing, applications and so much more.
77 participated both with a stand and was invited to speak in one of the panels dubbed ‘Benchmarking advertising on social networks’ where 77 partner and strategist, Amedeo Guffanti, intervened together with representatives from Speedo, i-Level, IKEA and Media Contacts.
The panel was a great success, after receiving good feedback from the audience who also showed to be very responsive and asking numerous of insightful questions. IKEA and Speedo also did a great job at providing the audience with useful examples of best practice used in successful social media marketing campaigns and other online initiatives.
Other global brands and social media networks who participated at the event include Facebook, LinkedIn, Viadeo, Xing, Orange, Justin TV, Netlog, COI and Virgin Atlantic.
We had loads of fun at our booth where we talked and met lots of interesting people, from independent marketers and B2C companies to freelancers and start-upers. It was a great experience overall, now it’s time to follow-up on all the new acquaintances and start looking forward to next year’s SMWF!
Posted by Manuela Barreto @ March 12th, 2010 in 77News
After the success of our previous event on the 18th February, we now confirm our second forth coming event for this year!
Social Media: Maximising your brand presence on Facebook, YouTube and other social networks is the title of our upcoming event to be held on the 31st of March, from 4pm to 7pm, at the Soho House in Old Compton Street in London.
The knowledge sharing event for marketing professionals is being hosted together with B! Digital and in collaboration with Viadeo and Google. Speakers at the seminar, other than 77’s MD, Marco Corsaro, include Bruce Daisley, Sales Leader, YouTube & Display, who will be discussing how to make the best out of Video Marketing using YouTube, followed by Ben Duncan-Clark , Survey Manager, Viadeo who will share insights about market research in professional social networks.
The main objective for this series of social media events which we hope to continue running throughout the rest of 2010, is to provide professional marketers with a better understanding of the opportunities and benefits social media networks hold in store for brands.
Social media continues to grow at an exhilarating pace, it can become challenging for marketers to identify the best way to maximise some of the new online tools and channels existent in today’s social media marketing landscape. It is our intention to take a look at how to utillize some of the key social networks such as Facebook and YouTube, to enhance marketing efforts, increase online brand presence and boost business ROI.
Posted by Manuela Barreto @ March 11th, 2010 in Social Marketing
Barracuda Networks, a web security company, has recently released a new study about Twitter trends and the microblogging site’s growth over time. The company analyzed more than 19 million Twitter accounts-including real and fake ones- for frequency of use, tweets content, user-to-user interactions, and overall activity level by Twitter users.
Figures show that Twitter users are not so social afterall. Facts reveal that only 21% of Twitter users are active users. In fact, a total 73% of Twitter accounts have tweeted fewer than 10 times.
Question is, are most Twitterers using the site just to get updated with the latest news? and follow their favorite celebs?
Barracuda claims that there was a follow-only trend which is described as the period in which celebs like Ashton and Oprah helped push the microblogging site into the mainstream. Such period is dubbed Twitter’s “red carpet era,” here are some of the findings:
-49% of Twitter users, and 48 of the top 100 most followed Twitter users, joined during the Twitter Red Carpet Era, indicating the significant impact celebrities have on the social networking landscape as they bring their real-world fans over to Twitter.
-The Twitter growth rate spiked at 21.17% in April 2009 due to the Twitter Red Carpet Era
-During the Twitter Red Carpet Era, the Twitter Crime Rate increased 66%, and continued to escalate reaching 12% in October 2009, indicating one in eight accounts created was deemed to be malicious, suspicious or otherwise misused and subsequently suspended.
Red Carpet Era effect:
In terms of tweets, 34% of Twitter users haven’t tweeted even once. However, the site is showing signs of potential activity increase. While that percentage still seems quite high, numbers do show users are being more active and connecting more often. For instance, the number of inactive accounts back in June 2009 was 37%, which shows a clear 8% decrease.
Do you think Twitter will continue to gain momentum?
As mobile internet becomes more of a necessity to users, it is predicted that brand engagement with mobile services will be reflected in an increase in spenditure on mobile internet marketing.
According to figures from comScore, visits to social networking sites Twitter and Facebook via mobile internet browsers showed triple-digit growth during January.
The study found that 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3% from 22.5% one year ago. Access to social network Facebook, in particular, grew 112% in the past year attracting 25.1 mobile users in January, compared to Twitter which experienced a 347% increase on the corresponding period of 2009.
Overall figures for January 2010 revealed that 11.1% of all mobile phone users accessed a social networking site via their mobile’s internet browser. This shows an increase of 4.6% over the past 12 months.
Such figures are proof that social media sites are increasingly being used by individuals worldwide regardless of their location, and this is where mobile marketing still holds great promise for marketers. Not only are users accessing social sites and community networks via their phones, they’re also feeling more comfortable making purchases from their handsets, as revealed by a recent Compete Smartphone Intelligence Survey.
This new service could be revolutionary since it will open up a huge share of its content to people who are hearing-impaired, and will also lead to creating a network of videos that could be subtitled between many languages.
comScore’s January 2010 press release regarding online video usage reported that 170 million U.S. Internet users watched online video during the month of November.
Online video viewing continued to reach record levels in November with nearly 31 billion videos (viewers watched an average of 182 videos per viewer).
This feature will not only help out the hard of hearing, it will make them feel connected to society, especially one that continuously communicates itself through online video.
YouTube has offered closed captioned videos in the past, however, the captions were provided by the video producer, and represented a very small share of YouTube’s database.
Today, the new speech recognition technology will allow for automatic transcriptions on all of YouTube’s videos, even if a few funny errors happen to pop up here and there.
