Posted by Jo Reynolds @ June 28th, 2010 in Google Applications

Following an article published in Italy’s La Repubblica, it has been reported that Google is planning to introduce a payment system called Newspass, which will allow access to a range of paid content in just one click.  Whilst the reports haven’t been confirmed by Google, this type of technology would make it far easier (and in my opinion more tempting) to access paid content, be it on a subscription or single item basis. I would be far more likely to sign up to a system which gave me the freedom (assuming a large enough number of publishers sign up) to access a wide range of material from varied sources through one account and login than to subscribe to access content from each publisher individually.

You can see the original report from La Repubblica in Italian here, or check out the later comments in The Guardian.

Would you be prepared to pay for content from established publishers, or do you believe that all online content should remain free to access?

Posted by Manuela Barreto @ June 1st, 2010 in Marketing Analysis

According to a recent study by the UKOM (U.K. Online Measurement Company) Web users in the U.K. spent 65% more time online in April 2010 than in April 2007, going from 536 million hours to 884 million hours.

The top four activities internet users spent most of their time in April 2010 include social networks & blogs (22.7% share of time), email (7.2%), games (6.9%) and instant messaging (4.9%).

If all of April 2010 U.K. internet time was condensed into 1 hour, this is what the breakdown would look like:

Internet usage has not only increased dramatically throughout the world, it has revolutionized how we communicate and network both in business and on a personal level. The above results are proof that overall users spend most of their time online communicating, networking and playing games.

Below is the complete chart of the share of total UK Internet Time for the various leading sectors:

Posted by Jo Reynolds @ May 31st, 2010 in 77News

Our new iPhone App- Circolo Golf Bogogno - now available on the Apple Store, check it out!

Posted by Jo Reynolds @ May 27th, 2010 in 77News

Great news!

Our new iPhone App, dubbed Circolo Golf Bogogno, just got approved and is now available on the Apple Store!

The new app was designed to provide the exclusive golf community with information on the following four areas:

Annual Competition Calendar

Weather Forecast

General Club News

Golf School

The News section provides golf members with real-time updates about the club and its activities, which were previously available only through the property site.

Golf School is the section that highlights the latest training courses available for members of the club, while the Competition Calendar shows a complete list of all upcoming tournaments, plus news on current and past events.

Last but not least, the Weather Forecast, a useful tool that is connected to a live webcam which allows club members to check the weather conditions prior to hitting the green, all in real-time.

For all assiduous (Italian) golfers, the Circolo Golf Bogogno iPhone App is now available on the Apple Store! Download for FREE today!

Posted by Manuela Barreto @ May 25th, 2010 in 77News

77Agency just got featured in Capital, one of Italy’s leading economy and lifestyle magazines.

The article, written by a well-known journalist, Sergio Luciano, discusses how online marketing is proving to be a successful channel for brands across all industry sectors, delivering effective and measurable results.

Increasingly, Facebook’s Social Ads- the self-serve ad platform- is gaining a lot of traction and is clearly delivering good results for advertisers to continue allocating part of their advertising budget on the service. In addition, ad revenue is expected to reach the $1 billion mark this year.

According to Nielsen, ads on Facebook homepages resulted in a 10% recall increase, brand awareness increased on average by 4% and also purchase intent increased by 2%.

“It is our duty as digital marketing experts, to guide our clients through the process of how to best make use of the self-serving ad platform. We offer consulting, creativity, but also the opportunity to use our proprietry digital platform to optimize costs, time and return on investment for their Facebook advertising campaigns,” comments Marco Corsaro, 77Agency Managing Director.

To know more about the services we offer and our propriety ads platform, visit www.77agency.com.