Posted by Manuela Barreto @ November 26th, 2009 in Social Marketing
After recently launching its integration with Twitter, LinkedIn has now joined the bandwagon of social platforms that have opened their doors for developers to tap into their interfaces for the creation of new applications.
LinkedIn, which claims about 50m users, clearly does not want to fall behind social media king, Facebook, and instead provide an open ecosystem to allow developers to access the platform and integrate it with their own applications.
TechCrunch explains that while LinkedIn is rolling out 11 different APIs, the same fall into three distinct categories described as the following:
1. Developers will be able to let users easily access their information, profiles, connections and messages via oAuth login.
2. Users will have the ability to make actionable decisions about information, but letting them message their LinkedIn contacts, post updates, accept contacts and more.
3. Developers will be able to embed LinkedIn search in other applications. The social network’s search engine was re-launched last year and has done over one billion queries in this year alone.
In addition, the company has launched a developer website that developers can sign up to and request a key to get access to the platform.
This move is definitely going to expand its presence across the web and generate its very own loyal community of supporters. So far, it has already tested the API with several developers and just like Twitter, MySpace and Facebook will also be integrating with LinkedIn in the near future.
Posted by Manuela Barreto @ November 25th, 2009 in Social Marketing
Aung San Suu Kyi Free Now is the campaign produced by Lancia, automobile manufacturer, in dedication to the Burmese leader and 1991 Nobel Peace Prize Laureate who is still imprisoned in her own country.
This initiative has been inspired by the common sentiment of supporting freedom and peace around the world. Car manufacturer Lancia feels quite strongly about the fact that today, there are still many walls and barriers to be broken down and has chosen social media platform Facebook to transmit this common sentiment to people across the planet.
This is clear proof that Internet represents the greatest communication platform existent today and has enough power to even reshape the world. Internet is becoming more and more obiquitous, this making way for a more open society that connects people, ideas, places and information in one very same universe- the Web.
We’ve witnessed it with Obama’s oustanding new media campaign which attracted 5 million fans on social media and the heavy use of social networks during the Iranian elections.
These are just some of the many articles, stories and videos that have spread virally throughout the internet and garnered a lot of attention. There were no rules, no mediators, just real information from real people.
Internet is engaging, collaborative, informative, resourceful, entertaining and people as well as businesses, brands, schools, communities can greatly benefit from it. The ‘Your Face For Freedom’campaign, will be a way to show the face of everyone who meets on the Facebook media platform on 10 December 2009.
On that day, Facebook users will be asked to change their Facebook profile photo with the ‘Aung San Suu Kyi Free Now’ one in support of the campaign to free the Burma Nobel Peace Laureate.
Posted by Manuela Barreto @ November 23rd, 2009 in Social Marketing
Can you summarize a business strategy in 140 characters? Do business strategies always have to be long and complex?
Well, it seems to be the new way to pitch to consumers as well as doing digital PR. The micro-blogging site is becoming a reference not only for brands to reach its consumers, but also as a strategy within the workplace, to keep corporate objectives clear and simple.
As is the case of Lewis PR, a global public relations consultancy, which recently produced a spot about a group of executives who are holding a company meeting and whose main objective is to follow one single rule: to keep their phrases within the 140-character limit.
Of course most people in the meeting room, including the CEO, couldn’t possibly achieve this objective for more than they tried, until a more experienced member was able to teach them how to do it.
In its early days, Twitter was just known as a rudimentary social tool based on the concept of status updates. Today, it has turned into a new way of communicating and a valuable source of information.
The fact that Twitter helps synthesize ideas to provide for much simpler and precise communication is a great tool businesses should harness. In addition, businesses that are able to come up with strategies in a clear and simple statement of purpose can be more easily remembered by people.
Is it simple? No one said it would be, especially due to the fact that designing short and efficient strategies requires an incredible amount of effort and dedication, but all of it is worth it if the end result is a highly functioning and focused organization.
Watch Lewis PR spot:
This brings me back to the idea of the twitpitch when it was first introduced by Stowe Boyd.
Tonight, the official presentation of this nomination will be held at the Teatro Piccolo in Milan during the Science for Peace LIVE event. Riccardo Luna, Editor of Wired Italy will be presenting this initiative alongside David Rowan and Chris Anderson, both Editors for Wired UK and Wired US, respectively. The latter will be joining them in videoconference from Detroit.
Premier endorsers of the Internet for Nobel Peace Prize nomination include Shirin Ebadi, Iranian human rights activist and Nobel Peace Prize winner, Umberto Veronesi, Italian surgeon known for his contributions to breast cancer treatments and the stylist Giorgio Armani.
Riccardo Luna:
“We have to look at the Internet as a huge community where men and women from all over the world and with very different religious views can communicate and sympathize, spreading a new culture centered on collaboration and sharing of knowledge that breaks all barriers. For this reason, the Internet can be considered the first weapon of mass construction, which we can deploy to destroy hate and conflict and to propagate peace and democracy. What happened in Iran after the latest election and the role the Web played in spreading information that would otherwise have been censored, are only the newest examples of how the Internet can become a weapon of global hope.”
Wired Italy has launched a dedicated campaign, Internet for Peace, which will carry on till September 2010, featuring different stories and experiences of those who – with the Internet – have tried to do something concrete to promote peace in the world.
Internet has proven to be a fundamental element for global communication and is becoming more and more accessible to people all over the planet. Internet allows for people to be connected anytime, anywhere and overcome the time-and-space barrier. The power of internet is endless and this is why the editors of Wired Italy/UK/US have nominated the Net for the Nobel Peace Prize.
